If you show an elephant to 1000 people and ask each person how much the elephant weighs, the combination of all their answers would give you an extraordinarily accurate figure – it could even be closer than any one of the 1000 answers you get.
A guy in England did pretty much exactly that – 120 years ago – and the experiment is often repeated with similar results.
It’s called the wisdom of the crowd and it’s used by marketers, businesses, and politicians.
They collect a lot of different views on something and come away with a result – a decision or position.
The People Say goes a couple of steps further.
We provide the most accurate and objective advice you can get, as well as creating new solutions that are better than any already on the table.
If we harness the wisdom of the crowd, we get better and more popular outcomes.
That’s why we believe the people need to speak UP to the decision-makers before they talk down to us.